2018 marks the year that over half of the world’s population has gained access to the internet. Digital marketing is therefore more important than ever for businesses to reach out to potential customers and build up their brand image. This was the topic that took centre stage at Introbiz’s Social Media and Marketing Strategy Masterclass recently, where Your Virtual Marketing Manager presented alongside Introbiz’s Paul Smolinski, and Ouma’s Ross Jones. Focused into three clear sessions, we shared our advice on how to successfully use social media and create powerful content with over thirty-five delegates.
Louise Matthews, Your Virtual Marketing Manager, emphasised the importance of creating powerful copy, which helps to successfully communicate your brand or topic both on and offline. Louise adds: “The quantity of the content that you publish online isn’t as important as the quality. This is what will create a real cut-through impact online. Our top tip is to create quality content that caters to what your target audience wants to hear, not what you want them to hear.”
Regarding the success of the Introbiz masterclass, Louise says: “It was great sharing my marketing expertise in Introbiz’s masterclass and showing the benefits any business can gain by creating content for social media. Through delivering the workshop with two other marketing insiders, we were able to give a wide range of advice which created an event that was valuable for both its attendees and speakers.”
2018 is the year to showcase your creative talents through social media as these channels are a fundamental route for reaching new customers and strengthening brand identity. Effective social content doesn’t have to compromise your work day, it’s easy to plan content in advance and to schedule posts at peak times for maximum engagement. By creating a strong social media following and engagement, you are on the road to #success!
If you’re struggling for ideas on what makes quality content, organise a free one-hour Content Clinic session with us by e-mailing firstname.lastname@example.org.