Creating Captivating Content

In a world where we turn to Google as a starting point for virtually anything, it goes without saying that online content should be optimised to appear high on search engines. Alongside content for SEO purposes, it’s important to publish content that’s meaningful, easy and supportive of your communication objectives, this shouldn’t be the only […]

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A Guide to Brilliant Blogging

Writing a blog for your website is a free and easy way to promote your business. Whether you use it to promote a new product, or update your customers on any exciting news, a blog is a great device to draw traffic to your website – but how’s best to get started? Our five tips […]

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Creating Short Videos for Long Term Success

Lights. Camera. Action. Social media users collectively watch millions of hours of videos each day, with short films becoming one of the most engaging forms of online content. Creating videos has become an integral part of digital marketing, but it no longer requires the great expense or technicality of a Hollywood film studio. Here are […]

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The Importance of the Digital Age

2018 marks the year that over half of the world’s population has gained access to the internet.  Digital marketing is therefore more important than ever for businesses to reach out to potential customers and build up their brand image. This was the topic that took centre stage at Introbiz’s Social Media and Marketing Strategy Masterclass […]

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Social Media Survival Guide

71% of social media users will recommend a brand or product on their social media platforms after they have had a positive experience. Considering there are 2.62 billion social media users, this is a huge opportunity to harness the benefits of social platforms for marketing your brand and products. However, with such a huge user […]

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