71% of social media users will recommend a brand or product on their social media platforms after they have had a positive experience. Considering there are 2.62 billion social media users, this is a huge opportunity to harness the benefits of social platforms for marketing your brand and products. However, with such a huge user base, getting started can seem daunting, which is why we’ve put together a survival guide to help you feel prepared to stand out on what can feel like a social media battlefield.
- Choose your fighter.
Twitter. Facebook. Instagram. LinkedIn. These are the four social platforms with the biggest user base, and the greatest accessibility to advertise your brand at a minimal cost. Each of these platforms will allow you to share basic information about your business, as well as steering more traffic to your website. All four of the platforms that we’ve listed are essentially very similar in their workings, so once you find yourself able to work with one, the others are quite straight forward.
- Create your strategy.
Behind every great social media account, is a great marketing strategy behind it. To stand out on social media, it’s important to post a variety of different content to engage your audience. Whilst sometimes a short tweet or Facebook post may suffice, social media users are more likely to engage with photos, videos, polls, blog posts much more. Furthermore, it is important to use a social media scheduling application to ensure your social media posts can be uploaded at peak times without disrupting your schedule. We recommend that you schedule your posts at strategic parts of the day when most users will be checking their social platforms.
- Reach your target.
Hashtag usage may have only become popular in recent years, but don’t underestimate their power! To reach a greater range of your potential audience, it’s important to find the most popular hashtags for your industry that also relate to your brand image. Each post should have around three different hashtags, to increase the prominence of your post but still look professional.
- Looking for allies?
A large follower count and customer engagement on social media doesn’t happen overnight, it takes time to build a follower count. Don’t let this dishearten you, by finding business networking accounts, you can scroll through their following list and discover businesses and customers that you can market to.
If you’re still finding it hard to make social media a pioneer for your business or struggling for ideas on what makes quality content, organise a free one-hour Content Clinic session with us by e-mailing firstname.lastname@example.org.